Private Equity Value Creation Podcast

Ep. 83: Kade Thomas, Emory Oak Partners | Scaling Service Businesses with a Long-Term Approach

14 snips
Jul 31, 2025
Kade Thomas, Founder & CEO of Emory Oak Partners, reveals his strategies for growing service businesses with a long-term vision. He discusses overcoming inefficiencies in home services and emphasizes the importance of data in marketing and cross-selling. Kade contrasts his firm’s approach with traditional private equity, focusing on building strong operations rather than quick buy-sell tactics. He also highlights the significance of strategic partnerships and a unified customer experience for fostering organic growth and maximizing customer lifetime value.
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ANECDOTE

Kade's Entrepreneurial Roots

  • Kade Thomas started his first home services business at 13 and has grown multiple service businesses since then.
  • His firm Emory Oak Partners focuses on home and commercial services, combining entrepreneurial, operational, and technology strengths.
INSIGHT

Evergreen Holdco Structure Benefits

  • Emory Oak operates as a holdco with no defined fund life, allowing longer-term investment horizons.
  • This structure frees them from the typical PE pressure of quick flips and multiple arbitrage plays.
ADVICE

Target Recurring Service Verticals

  • Focus investments on home and commercial service businesses with recurring revenue.
  • Aim to be a white-glove provider managing all exterior home services for superior customer experience.
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