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Experts Laiming, Niu Honglin, and Brandon Yates discuss publishing houses boycotting e-commerce platforms due to pricing issues. They also explore the film industry's shift in release strategies, analyzing reasons behind delays and rescheduling. The podcast touches on the significance of strategic movie release dates and consumer preferences in China's market.
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Quick takeaways
- Modern publishing houses face pricing restrictions on online platforms affecting profitability.
- Film industry adapts release strategies based on competition and audience preferences for optimized box office performance.
Deep dives
Striking a Balance Between Consumer Interests and Publisher Income
Leading publishing houses are protesting against online shopping platforms imposing extreme demands that limit their pricing flexibility. The publishers, including prominent names like Tsinghua University Press and Commercial Press, jointly announced a boycott of the upcoming shopping festival due to restrictions on price discounts. The pressure on publishing houses to sell at significantly reduced prices, between 20-30% of the original, has strained their profit margins, leading to concerns about sustainability in the industry.
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