Discussing the significance of choosing optimal movie release dates and screening durations, focusing on maximizing audience reach and revenue around holidays and weekends. The chapter also touches on challenges faced by directors, including issues with availability and competition in the industry.
Recently, several publishing houses announced to withdraw their promotion on an online shopping platform, which requires a low-price policy that they can't accept. How can modern publishing houses better develop in the online environment? / Sales figures suggest China's movie market is experiencing a post-COVID rebound, but why are more and more films delaying their releases from hot periods (18:33). On the show: Laiming, Niu Honglin & Brandon Yates