This chapter delves into the intense competition between online platforms and publishing houses during shopping festivals, where disputes arise over book pricing and discounts. The discussion covers the evolution of book selling from physical stores to online platforms, the challenges faced by publishing houses, and the influence of new players like video streaming platforms entering the e-commerce arena.
Recently, several publishing houses announced to withdraw their promotion on an online shopping platform, which requires a low-price policy that they can't accept. How can modern publishing houses better develop in the online environment? / Sales figures suggest China's movie market is experiencing a post-COVID rebound, but why are more and more films delaying their releases from hot periods (18:33). On the show: Laiming, Niu Honglin & Brandon Yates