Exploring the strategic shifts in film release plans by Chinese filmmakers and distributors to optimize sales in a competitive market, examining reasons such as tough competition and lackluster ticket pre-sales leading to rescheduling and withdrawal of movies from release schedules.
Recently, several publishing houses announced to withdraw their promotion on an online shopping platform, which requires a low-price policy that they can't accept. How can modern publishing houses better develop in the online environment? / Sales figures suggest China's movie market is experiencing a post-COVID rebound, but why are more and more films delaying their releases from hot periods (18:33). On the show: Laiming, Niu Honglin & Brandon Yates