AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Programmatic Digest
Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Aug 28, 2024
Stefanie Beach, founder and CEO of SMB Media Consulting, shares insights on transforming digital media strategies. She highlights her firm's evolution into a full-service agency, blending expertise in paid search, SEO, and programmatic advertising. Stefanie champions strategic outsourcing, emphasizing the value of white-label partnerships. She also discusses the role of thorough audits in identifying improvement areas and the importance of documenting achievements. Her focus on client relationships and continuous education offers a roadmap for success in the dynamic marketing landscape.
31:37
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Stefanie Beach outlines the transformation of consultancy into a full-service media agency, emphasizing tailored strategies for optimizing digital media services.
- She highlights the value of strategic outsourcing to enhance operational efficiency, enabling agencies to manage workloads while maintaining quality results.
Deep dives
Understanding Programmatic Consulting
Programmatic consulting involves a combination of digital media strategies aimed at helping brands reach their revenue goals effectively. Experts like Stephanie Beach, founder of a digital consultancy, emphasize the shift from traditional agency models to a more integrated approach where they fully immerse in clients' businesses, providing tailored solutions in areas such as paid search, social media, and SEO. This holistic service ensures that clients receive consistent support and guidance as they navigate the complexities of digital marketing. By focusing on performance-based metrics like ROI and CPA, programmatic consulting looks to drive meaningful results tailored to each client’s specific needs.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode