Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success.
Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune
On the replay you'll find out how to:
-
dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget.
-
streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance.
-
Perfect for: ad agencies, programmatic in-house teams
Watch this free lesson Here:
https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
-
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
-
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
(00:02) Demystifying Programmatic Consulting and Outsourcing
(03:37) Marketing Agency Services Explained Simply
(10:42) Effective White Labeling in Agency
(13:36) Programmatic Consulting
(18:41) Unlocking Career Potential Through Transferable Skills
(26:17) Career Success and Specialization in Industry
New Reach and Frequency® program starting in August! Sign Up Here:
The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist
Meet Our Guest:
Training Roadmap Sample Request:
https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
The Programmatic Digest