The Programmatic Digest
Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Aug 28, 2024
Stefanie Beach, founder and CEO of SMB Media Consulting, shares insights on transforming digital media strategies. She highlights her firm's evolution into a full-service agency, blending expertise in paid search, SEO, and programmatic advertising. Stefanie champions strategic outsourcing, emphasizing the value of white-label partnerships. She also discusses the role of thorough audits in identifying improvement areas and the importance of documenting achievements. Her focus on client relationships and continuous education offers a roadmap for success in the dynamic marketing landscape.
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Quick takeaways
- Stefanie Beach outlines the transformation of consultancy into a full-service media agency, emphasizing tailored strategies for optimizing digital media services.
- She highlights the value of strategic outsourcing to enhance operational efficiency, enabling agencies to manage workloads while maintaining quality results.
Deep dives
Understanding Programmatic Consulting
Programmatic consulting involves a combination of digital media strategies aimed at helping brands reach their revenue goals effectively. Experts like Stephanie Beach, founder of a digital consultancy, emphasize the shift from traditional agency models to a more integrated approach where they fully immerse in clients' businesses, providing tailored solutions in areas such as paid search, social media, and SEO. This holistic service ensures that clients receive consistent support and guidance as they navigate the complexities of digital marketing. By focusing on performance-based metrics like ROI and CPA, programmatic consulting looks to drive meaningful results tailored to each client’s specific needs.
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