Stefanie Beach, founder and CEO of SMB Media Consulting, shares insights on transforming digital media strategies. She highlights her firm's evolution into a full-service agency, blending expertise in paid search, SEO, and programmatic advertising. Stefanie champions strategic outsourcing, emphasizing the value of white-label partnerships. She also discusses the role of thorough audits in identifying improvement areas and the importance of documenting achievements. Her focus on client relationships and continuous education offers a roadmap for success in the dynamic marketing landscape.
