Transforming Consultancy in Media Management | 11min snip from The Programmatic Digest

Get the app

Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing

The Programmatic Digest

chevron_right

notes

CHAPTER

Transforming Consultancy in Media Management

This chapter explores the shift in consultancy and media management towards streamlined, expert-led teams that enhance ownership and accountability in campaigns. Through real-world examples, it illustrates the impact of flexible consultancy services on agency transitions and client partnerships.

00:00

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success.

Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

On the replay you'll find out how to:

dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget.
streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance.
Perfect for: ad agencies, programmatic in-house teams

Watch this free lesson Here:

https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:02) Demystifying Programmatic Consulting and Outsourcing

(03:37) Marketing Agency Services Explained Simply

(10:42) Effective White Labeling in Agency

(13:36) Programmatic Consulting

(18:41) Unlocking Career Potential Through Transferable Skills

(26:17) Career Success and Specialization in Industry

New Reach and Frequency® program starting in August! Sign Up Here:

The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist

Meet Our Guest: