The Birth of ID5 and Privacy Focus

ID5 was founded in 2017 as a response to the growing need for privacy-oriented advertising solutions, particularly in light of GDPR regulations. At that time, privacy concerns were not as mainstream, leading to significant challenges with cookie matching inefficiencies across various platforms. The founders of ID5 recognized that as the number of platforms increases, so do the complexities of cookie matching, resulting in lower match rates. They aimed to create a single currency approach, developing a universal identifier that simplifies data sharing while enhancing privacy management capabilities.