Mathieu Roche
Chief executive of ID5 and guest on the episode to discuss ID5's acquisition of TrueData and broader identity graph and ID strategy in advertising technology.
Best podcasts with Mathieu Roche
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Nov 7, 2025 • 60min
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity
In this engaging discussion, Mathieu Roche, CEO of ID5, shares insights on ID5's acquisition of TrueData, which aims to revolutionize identity solutions in advertising. He emphasizes the significance of integrating identity graphs with devices, enhancing match rates for effective targeting. Mathieu also navigates the ongoing debate between deterministic and probabilistic identity, highlighting trade-offs in precision. With TrueData's robust capabilities, the partnership signals a transformative era in identity technology.
Nov 13, 2024 • 38min
Preaching in the Desert with ID5's Mathieu Roche
In this engaging discussion, Mathieu Roche, CEO and co-founder of ID5, shares insights on pioneering identity solutions in the ad tech space. He highlights the challenges of advocating for universal identification amidst skepticism and competition from industry giants. Mathieu also explores the importance of collaboration in the shift away from cookies, emphasizing trust and client success. Additionally, he discusses the benefits and challenges of a remote-first workplace, illustrating the balance between flexible talent acquisition and team cohesion.
