In this engaging discussion, Mathieu Roche, CEO and co-founder of ID5, shares insights on pioneering identity solutions in the ad tech space. He highlights the challenges of advocating for universal identification amidst skepticism and competition from industry giants. Mathieu also explores the importance of collaboration in the shift away from cookies, emphasizing trust and client success. Additionally, he discusses the benefits and challenges of a remote-first workplace, illustrating the balance between flexible talent acquisition and team cohesion.