CFO THOUGHT LEADER The New FP&A Feedback Loop - A Planning Aces Episode
4 snips
Jan 8, 2026 
In this engaging discussion, Glenn Hopper, a finance author and former CFO, teams up with David Lee, CFO of Webtoon, to explore the evolution of FP&A into a dynamic decision-making system. They dive into Webtoon’s focus on engagement metrics and creator monetization, highlighting the role of AI in enhancing, not replacing, creator contributions. Glenn emphasizes using leading indicators for performance forecasting, while they also touch on the agility of investment strategies and the shift toward continuous planning in finance.
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Creator Revenue Share Fuels Platform Alignment
- David Lee describes Webtoon's creator revenue share and how AI aids creators.
- He explains AI helps fight piracy and surface stories customers will like faster.
Engagement Is The Real Growth Engine
- Growth must be judged by engagement quality, not just user counts.
- David Lee measures reading time and language-specific MAU as leading revenue signals.
Turn Forecasts Into A Calibration Loop
- Use forecasting as a calibration feedback loop to learn from outcomes.
- Cristina Kim recommends comparing intended results to actuals and feeding lessons into future decisions.