In this engaging discussion, Glenn Hopper, a finance author and former CFO, teams up with David Lee, CFO of Webtoon, to explore the evolution of FP&A into a dynamic decision-making system. They dive into Webtoon’s focus on engagement metrics and creator monetization, highlighting the role of AI in enhancing, not replacing, creator contributions. Glenn emphasizes using leading indicators for performance forecasting, while they also touch on the agility of investment strategies and the shift toward continuous planning in finance.
