Content, Briefly Winona Rajamohan on Being a One-Person Content, Brand and PR Team
Mar 31, 2025
Winona Rajamohan, Senior Marketing Manager at Smartcar, is a dynamic force behind their content, brand, and PR efforts. She shares her journey from building content marketing at HireEasy to managing a solo content strategy at Smartcar. Winona discusses innovative marketing strategies for the automotive sector, how AI enhances content creation, and the importance of community in professional growth. She also delves into the evolving landscape of connected cars, highlighting customer feedback, growth opportunities, and the integration of mobility services.
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Platform That Unifies Car Data
- Smartcar is an API platform that connects apps to 40+ automaker integrations, solving the complexity of vehicle data access.
- The product's value is in unifying diverse manufacturer protocols and regions for developers and mobility businesses.
Real Use Case: Matching EV Drivers
- Winona described Uber/Lyft using Smartcar to check driver battery levels and match trips to EV range.
- That real example shows how connected-car data prevents mid-trip issues and improves rider experience.
Consent Management Is Core
- Smartcar adds consent management so users see and approve exactly which vehicle data points apps request.
- That control reduces the 'fire hose' problem and aligns with evolving regulation on car data.