Content, Briefly
Winona Rajamohan on Being a One-Person Content, Brand and PR Team
Mar 31, 2025
Winona Rajamohan, Senior Marketing Manager at Smartcar, is a dynamic force behind their content, brand, and PR efforts. She shares her journey from building content marketing at HireEasy to managing a solo content strategy at Smartcar. Winona discusses innovative marketing strategies for the automotive sector, how AI enhances content creation, and the importance of community in professional growth. She also delves into the evolving landscape of connected cars, highlighting customer feedback, growth opportunities, and the integration of mobility services.
28:53
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Quick takeaways
- Winona Rajamohan emphasizes the importance of high-quality, focused content to establish thought leadership and align with business objectives.
- She successfully integrates AI tools into her workflow to enhance content creation efficiency while adapting to diverse audience needs.
Deep dives
Understanding SmartCar's Role in the Automotive Sector
SmartCar is an API platform that enables developers and mobility businesses to create apps that connect with various vehicles, streamlining access to automotive data. By integrating with over 40 automotive manufacturers, SmartCar simplifies the process of building integrations that would otherwise require extensive resources and time. For example, companies like Uber and Lyft use SmartCar to ensure efficient ride matching based on electric vehicles' battery ranges, thereby providing a better experience for riders. This unique positioning highlights SmartCar's role in a complex automotive landscape that is evolving due to advancements in technology and increased interest in electric vehicles.
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