Winona Rajamohan on Being a One-Person Content, Brand and PR Team

Mar 31, 2025

Winona Rajamohan, Senior Marketing Manager at Smartcar, is a dynamic force behind their content, brand, and PR efforts. She shares her journey from building content marketing at HireEasy to managing a solo content strategy at Smartcar. Winona discusses innovative marketing strategies for the automotive sector, how AI enhances content creation, and the importance of community in professional growth. She also delves into the evolving landscape of connected cars, highlighting customer feedback, growth opportunities, and the integration of mobility services.

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Intro

00:00 • 2min

Navigating the Challenges of One-Person Content Teams

01:35 • 2min

Navigating SmartCar Integration and Marketing Strategies

03:05 • 13min

Navigating AI in Content Creation

16:15 • 7min

Innovative Content Strategies and AI Workshop Insights

22:53 • 4min

Navigating Growth in Automotive Technology

26:48 • 2min