Content, Briefly

Winona Rajamohan on Being a One-Person Content, Brand and PR Team

Mar 31, 2025

Winona Rajamohan, Senior Marketing Manager at Smartcar, is a dynamic force behind their content, brand, and PR efforts. She shares her journey from building content marketing at HireEasy to managing a solo content strategy at Smartcar. Winona discusses innovative marketing strategies for the automotive sector, how AI enhances content creation, and the importance of community in professional growth. She also delves into the evolving landscape of connected cars, highlighting customer feedback, growth opportunities, and the integration of mobility services.

28:53

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Episode guests

Winona Rajamohan

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Episode notes

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Quick takeaways

Winona Rajamohan emphasizes the importance of high-quality, focused content to establish thought leadership and align with business objectives.

She successfully integrates AI tools into her workflow to enhance content creation efficiency while adapting to diverse audience needs.

Deep dives

Understanding SmartCar's Role in the Automotive Sector

SmartCar is an API platform that enables developers and mobility businesses to create apps that connect with various vehicles, streamlining access to automotive data. By integrating with over 40 automotive manufacturers, SmartCar simplifies the process of building integrations that would otherwise require extensive resources and time. For example, companies like Uber and Lyft use SmartCar to ensure efficient ride matching based on electric vehicles' battery ranges, thereby providing a better experience for riders. This unique positioning highlights SmartCar's role in a complex automotive landscape that is evolving due to advancements in technology and increased interest in electric vehicles.

Intro

2min

Navigating the Challenges of One-Person Content Teams

2min

Navigating SmartCar Integration and Marketing Strategies

13min

Navigating AI in Content Creation

7min

Innovative Content Strategies and AI Workshop Insights

4min

Navigating Growth in Automotive Technology

2min

In this episode of Content Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps developers build apps for cars. Winona dives into marketing strategies for diverse verticals, the use of AI in content creation, and the significance of their state of connected car apps report.

Tune in to explore the evolving landscape of connected cars and the innovative ways Winona is leveraging content and AI.

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Useful Links:

Website: https://smartcar.com/

Winona on LinkedIn: https://www.linkedin.com/in/winonarajamohan/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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