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Winona Rajamohan on Being a One-Person Content, Brand and PR Team
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Navigating SmartCar Integration and Marketing Strategies
This chapter explores SmartCar's API platform that streamlines the integration of mobility services with various automakers, focusing on practical applications in EV charging and ride-sharing. It also discusses the challenges of content management in a niche industry, highlighting the significance of quality over quantity and leadership support in content creation. Additionally, the chapter emphasizes the sales-led growth approach and the strategic alignment between marketing and sales efforts to produce impactful content.
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Listen to the best highlights from the podcasts you love and dive into the full episode