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Winona Rajamohan

Senior Marketing Manager of Content and Brand at Smartcar, a one-person content team managing blog, newsletter, and PR. Previously built the content marketing function at HireEasy.

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Mar 31, 2025 • 29min

Winona Rajamohan on Being a One-Person Content, Brand and PR Team

Winona Rajamohan, Senior Marketing Manager at Smartcar, is a dynamic force behind their content, brand, and PR efforts. She shares her journey from building content marketing at HireEasy to managing a solo content strategy at Smartcar. Winona discusses innovative marketing strategies for the automotive sector, how AI enhances content creation, and the importance of community in professional growth. She also delves into the evolving landscape of connected cars, highlighting customer feedback, growth opportunities, and the integration of mobility services.