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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How April Dunford Built a 7-Figure Solo Consulting Biz
Jan 16, 2024
Marketing executive April Dunford shares her journey to building a 7-figure solo consulting business, highlighting the importance of focus and narrowing down. She also discusses her struggles with positioning, the criteria for selecting B2B clients, transitioning to higher pricing, and future plans including a new book release.
53:53
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Quick takeaways
- Recognize your strengths and specialize to become an expert in your niche.
- Focus on positioning and clear messaging to effectively convey your value to customers.
Deep dives
Focus on your strengths and specialization
Most people underestimate their own skills and strengths. It's important to recognize what you're really good at and what sets you apart. By focusing on your strengths and specializing in a specific area, you can become an expert in that field and attract clients who value your expertise.
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