Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How April Dunford Built a 7-Figure Solo Consulting Biz

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Criteria for Selecting B2B Clients and Engagement Process

In this chapter, the hosts discuss the importance of customer experience and the criteria for selecting B2B clients. They also delve into their engagement process, highlighting their role as consultants in facilitating team discussions on positioning and translating it into a sales pitch.

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