Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How April Dunford Built a 7-Figure Solo Consulting Biz

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Struggling with Positioning as a Consulting Service

The speaker shares their initial struggle with understanding how to offer positioning as a consulting service, taking on various projects outside their expertise before learning how to sell and deliver the service effectively. They also discuss challenges in pricing, packaging, and determining the scope of engagement.

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