#49: Conversiehacks met Martin van Kranenburg (Interview)

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.

In this book, Daniel Kahneman takes readers on a tour of the mind, explaining how the two systems of thought shape our judgments and decisions. System 1 is fast, automatic, and emotional, while System 2 is slower, effortful, and logical. Kahneman discusses the impact of cognitive biases, the difficulties of predicting future happiness, and the effects of overconfidence on corporate strategies. He offers practical insights into how to guard against mental glitches and how to benefit from slow thinking in both personal and business life. The book also explores the distinction between the 'experiencing self' and the 'remembering self' and their roles in our perception of happiness.

Don't Make Me Think is a book that focuses on the principles of human–computer interaction and web usability. It argues that good software programs and websites should allow users to accomplish their tasks as easily and directly as possible. The book highlights the importance of designing for scanning rather than reading, using conventions and visual hierarchies, and conducting usability testing. It also includes updated chapters on mobile usability and practical advice on navigation structure and user-centered design. The book is known for its brevity, wit, and use of real-life examples to illustrate good and bad design practices[1][2][4].