178. How Major League Baseball built an innovation machine

Oct 6, 2023

Major League Baseball's Chief Operating and Strategy Officer Chris Marinak talks with McKinsey innovation leader Erik Roth about using fan feedback, experimentation, and data to reach the next generation of fans. They discuss recent rule changes and the role of analytics and social media. They also explore the success story of Baseball Advanced Media, MLB's culture of innovation, and the future of baseball with technology and enhancing the fan experience.

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Introduction

00:00 • 2min

Innovating the Game: Rule Changes and the Future of Baseball

01:48 • 17min

Building an Incubator for Success: The Story of Baseball Advanced Media

19:11 • 2min

Innovation and Connectivity in Major League Baseball

21:06 • 9min

A Journey to Making Baseball Better

30:29 • 2min

The Future of Baseball and Innovating for a Better Fan Experience

32:22 • 3min