Inside the Strategy Room
178. How Major League Baseball built an innovation machine
Oct 6, 2023
Major League Baseball's Chief Operating and Strategy Officer Chris Marinak talks with McKinsey innovation leader Erik Roth about using fan feedback, experimentation, and data to reach the next generation of fans. They discuss recent rule changes and the role of analytics and social media. They also explore the success story of Baseball Advanced Media, MLB's culture of innovation, and the future of baseball with technology and enhancing the fan experience.
35:43
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Quick takeaways
- Major League Baseball implemented rule changes to speed up the pace of the game, resulting in shortened game times and increased stolen bases.
- MLB actively listens to younger fans through surveys and focus groups to understand their preferences and improve the overall fan experience.
Deep dives
Using fan feedback and data to innovate the game
In this podcast episode, Chris Maranek, Chief Operations and Strategy Officer for Major League Baseball, discusses how the league is using fan feedback, experimentation, and data to change the game and reach the next generation of fans. The league implemented rule changes to speed up the pace and action of the game, based on fan feedback and experimentation. The pitch clock was successful in the minor leagues and was implemented in the major leagues, resulting in shortened game times and increased stolen bases. The league prioritizes innovation and technology to improve the overall fan experience.
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