Inside the Strategy Room cover image

178. How Major League Baseball built an innovation machine

Inside the Strategy Room

CHAPTER

Building an Incubator for Success: The Story of Baseball Advanced Media

This chapter explores the success story of Baseball Advanced Media (BAM), an incubator in Major League Baseball. It discusses how early alignment and collaboration among teams, along with granting BAM access to all digital rights, played a crucial role in their ability to scale, succeed, and unlock economic value.

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