3min chapter

Inside the Strategy Room cover image

178. How Major League Baseball built an innovation machine

Inside the Strategy Room

CHAPTER

The Future of Baseball and Innovating for a Better Fan Experience

This chapter discusses how technology and innovation will shape the future of baseball, including new ways for fans to access content, enhancing the consumer experience in the ballpark, and connecting with the next generation of fans.

00:00
Speaker 1
So
Speaker 2
what should we expect in the future of how the game is going to get better out of the innovations that you and your team and colleagues are applying their energy against?
Speaker 1
Right now, the local media space, the media space in general, is just going through a lot of disruption. And so I really believe in the future fans are going to be able to access baseball content in a very different way than they access it today. All frankly, all live sports content. And we want to be at the forefront of that innovation. We want to use the technology experience that we have from MLB TV streaming two and a half three billion live minutes every month to fans on digital platforms. How can we bring more baseball to more people? I think you're going to see a lot of that. I think you're going to see a lot more around getting more fans back to the ballpark. We're up 8% in attendance this year. We've innovated in our ballpark app. And we've spent a lot of time with our clubs around creating just an exceptional consumer experience in the ballpark, just using a lot of technology to make that experience so great. We have 70 million people a year that go to a baseball game, major league game, 30 million that go to a minor league game, 100 million people in the United States that go to a baseball game every year. How can we make that experience exceptional using technology? You'll see a lot from us on that. So those are some of the things that we're working on and I think are really exciting and will help us continue to connect with that next generation of fan.
Speaker 2
Well, Chris, I can't thank you enough for your time. Hopefully our listeners have learned a number of things. Perhaps I'll have baseball but more importantly about how baseball is innovating. There will no question bring more enjoyment to the game and all of your millions and millions of fans. So thank you so so much for your time today. Thanks. This is great. Thank you.
Speaker 3
Thank you to Chris and Eric and thanks to you for joining us. We hope you enjoyed the conversation. You can find other episodes in our innovation series via the link in today's show notes and by searching for McKinsey's committed innovator and your podcast player. As always, if you'd like to share feedback or an idea for a future podcast, just email us at itsr at McKinsey.com for inside the strategy room. You can also share your ratings and reviews on your favorite podcast player with many thanks to everybody who's already done so. We really appreciate all your feedback and comments. Please keep them coming. If you enjoyed this episode and you'd like to subscribe, all you need to do is follow our weekly series on your favorite podcast player. And that's where you can also access our entire library of previous episodes. In addition, we offer an inside the strategy room podcast collection page available at mckinsey.com slash i t s r. And there you can easily browse our prior podcasts across six major themes and access written transcripts of all of those conversations. Finally, if you'd like to receive alerts on our latest publications and insights, we encourage you to sign up on our insights page at mckinsey.com slash s c f for strategy and corporate finance or follow us on Twitter or x at mck strategy or connect with us on LinkedIn, the mckinsey strategy and corporate finance practice page. Thanks again for listening. We look forward to having you join us again next week inside the strategy room.

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