The goop Podcast Building a Brand That Lasts
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Apr 15, 2025 Emily Hickey, Founder and CEO of Chief Detective, shares her expertise in building memorable brands. She discusses the critical difference between a business and a brand, emphasizing the importance of reconnecting with your core 'why' for growth. Hickey highlights the power of storytelling in creating lasting value and the vital role of brand identity in a saturated market. She also addresses how brands can empower women and embrace modern femininity, tackling challenges of consumer trust while revealing how to make authentic connections with audiences.
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Brand Value Beyond Revenue
- A brand is worth more than business revenue because it drives customer loyalty.
- Great branding creates enterprise value that outlasts transactions.
Reignite Brand with Your Why
- Find your brand's "why" by reconnecting with the original purpose behind its creation.
- Use this to inspire and clarify your brand’s direction and storytelling.
Creativity Meets Business Drive
- Poetic creativity deeply fuels compelling products and brands.
- This combines with competitive business drive to create market-leading companies.