Emily Hickey
Co-founder and CEO of Chief Detective, a performance marketing agency working with leading consumer brands across Meta, Google, and social platforms, and an adviser to companies like Goop and Weight Watchers on growth and positioning.
Best podcasts with Emily Hickey
Ranked by the Snipd community
17 snips
Dec 23, 2025 • 1h 33min
Episode 513: Emily Hickey: Scaling Brands, Marketing That Converts, and Building What Lasts
In this engaging discussion, Emily Hickey, co-founder and CEO of Chief Detective, shares insights on the art of performance marketing. She emphasizes the importance of product strategy over sheer ad volume and discusses how brands can maintain relevance long-term. Emily critiques Lululemon's decline and highlights successful strategies of brands like Goop and Alo. She also explores the connection between personal growth and business success, advocating for fitness as a foundation for resilience and confidence in leadership.
8 snips
Apr 15, 2025 • 56min
Building a Brand That Lasts
Emily Hickey, Founder and CEO of Chief Detective, shares her expertise in building memorable brands. She discusses the critical difference between a business and a brand, emphasizing the importance of reconnecting with your core 'why' for growth. Hickey highlights the power of storytelling in creating lasting value and the vital role of brand identity in a saturated market. She also addresses how brands can empower women and embrace modern femininity, tackling challenges of consumer trust while revealing how to make authentic connections with audiences.
