Emily Hickey

Emily Hickey, Founder and CEO of Chief Detective, shares her expertise in building memorable brands. She discusses the critical difference between a business and a brand, emphasizing the importance of reconnecting with your core 'why' for growth. Hickey highlights the power of storytelling in creating lasting value and the vital role of brand identity in a saturated market. She also addresses how brands can empower women and embrace modern femininity, tackling challenges of consumer trust while revealing how to make authentic connections with audiences.