The Essence of Brand Identity and Empowerment

This week on The goop Podcast, Gwyneth sits down with Emily Hickey—founder of the growth agency Chief Detective—to talk about what makes a brand unforgettable. They unpack the difference between a business and a brand, why reconnecting with your “why” can unlock your next phase of growth, and how great storytelling builds lasting value. Whether you're building something of your own or simply looking for fresh perspective, this episode is a deep dive into clarity, creative conviction, and building something that truly resonates.

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