If TikTok Gets Banned & A Genius Organic Leads Strategy | Tom Ferry Podcast Experience
Jan 17, 2025
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Join Jason Pantana, a real estate expert known for his organic lead generation tactics, and Jimmy Mackin, a savvy real estate professional with social media insights, as they explore the potential fallout of a TikTok ban. They discuss alternative platforms like YouTube and Instagram, emphasizing the need for unique, localized content to stand out. Jason reveals a genius organic leads strategy leveraging AI for SEO, while both guests stress the importance of engaging, community-centric content to thrive in a competitive landscape.
With TikTok's potential ban, real estate agents should pivot to YouTube and Instagram for consistent audience engagement and discoverability.
Establishing 'topic authority' through niche-focused content creation is crucial for real estate agents to enhance credibility and visibility in their market.
Deep dives
The Importance of Adaptation in a Changing Landscape
Entrepreneurs and content creators face the challenge of adapting strategies in light of potential changes in social media platforms, particularly with TikTok's uncertain future. As TikTok's popularity could diminish with a ban or ownership change, there is a shift towards YouTube and Instagram as emerging platforms for audience engagement. This transition emphasizes the need to reevaluate content distribution methods, focusing on maximizing visibility on platforms that can provide more stable, long-term benefits. Creators must prepare for heightened competition as many former TikTok users migrate to these new platforms, requiring a nimble approach to content creation and marketing.
Harnessing the Power of Searchability on YouTube
YouTube offers significant opportunities for content creators, largely due to its robust search functionality compared to Instagram. Users frequently utilize search on TikTok, which suggests a similar potential for YouTube as creators optimize content for discoverability. Establishing 'topic authority' is key, where creators focus on a specific niche by consistently producing relevant content, thereby enhancing their credibility and visibility in search results. For example, Ken Pozak, who produces Orlando-centric content, showcases how deeply engaged, focused content can elevate a creator's status as an expert in their field.
Understanding Competition in Content Creation
The looming threat of TikTok's potential ban could lead to an influx of creators vying for audience attention on YouTube and Instagram, thereby intensifying competition. Content creators need to adapt by scaling their content output and differentiating their messaging to stand out in a crowded market. Additionally, looking outside the real estate industry for inspiration can help creators implement trendy styles and operations that could resonate well with their audience. The lesson is to be proactive, innovative, and flexible in approaches to content creation, allowing creators to maintain relevance amidst shifting audience preferences.
The Future of Digital Marketing and Voice Content
The integration of AI and voice technology is set to transform digital marketing strategies for creators. Platforms like Notebook LM and 11 Labs provide innovative tools to enhance content creation, allowing users to generate video scripts, podcasts, and articles easily. By leveraging voice marketing, content creators can tap into a growing audience that prefers audio consumption, thus broadening their reach. Aligning this technology with traditional content strategies can position creators to better meet the demands of their audience and optimize engagement across various platforms.
If TikTok gets banned, what do real estate agents do next? If you could introduce just one new strategy into your business to generate organic leads and establish yourself as the local authority, what would it be? These are the questions Tom Ferry, Jason Pantana, and Jimmy Mackin are answering in this special two-part podcast episode!
To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You’ll hear their predictions, the social media platforms to start building out in preparation, and the the types of content that will set you ahead of the curve.
Next, you’ll learn Jason’s genius strategy for generating organic leads and establishing yourself and the most trusted authority in your market.
To find Jason's A.I prompts for generative AI blogging and SEO strategy go to the link: https://www.jasonpantana.com/podcast-prompts
This two-part episode is critical for your Q1 preparation, so watch or listen now! You don’t want to be behind if TikTok gets banned!
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