The Tom Ferry Podcast Experience
If TikTok Gets Banned & A Genius Organic Leads Strategy | Tom Ferry Podcast Experience
Jan 17, 2025
Join Jason Pantana, a real estate expert known for his organic lead generation tactics, and Jimmy Mackin, a savvy real estate professional with social media insights, as they explore the potential fallout of a TikTok ban. They discuss alternative platforms like YouTube and Instagram, emphasizing the need for unique, localized content to stand out. Jason reveals a genius organic leads strategy leveraging AI for SEO, while both guests stress the importance of engaging, community-centric content to thrive in a competitive landscape.
41:00
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Quick takeaways
- With TikTok's potential ban, real estate agents should pivot to YouTube and Instagram for consistent audience engagement and discoverability.
- Establishing 'topic authority' through niche-focused content creation is crucial for real estate agents to enhance credibility and visibility in their market.
Deep dives
The Importance of Adaptation in a Changing Landscape
Entrepreneurs and content creators face the challenge of adapting strategies in light of potential changes in social media platforms, particularly with TikTok's uncertain future. As TikTok's popularity could diminish with a ban or ownership change, there is a shift towards YouTube and Instagram as emerging platforms for audience engagement. This transition emphasizes the need to reevaluate content distribution methods, focusing on maximizing visibility on platforms that can provide more stable, long-term benefits. Creators must prepare for heightened competition as many former TikTok users migrate to these new platforms, requiring a nimble approach to content creation and marketing.
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