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If TikTok Gets Banned & A Genius Organic Leads Strategy | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

CHAPTER

Niche Strategies in Real Estate Content Creation

This chapter explores the importance of niching down in the real estate market by establishing authority through localized content, using case studies from Orlando and Detroit. It highlights the shift towards community-centric content on social media to engage audiences effectively and adapt to changing platforms like TikTok and Instagram. The discussion underscores the need for diversification in content distribution to remain competitive amidst evolving trends in the industry.

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