The GaryVee Audio Experience The Biggest Challenges for Brands Today | Ernst & Young Talk
Aug 1, 2019
Dive into the shifting landscape of marketing where customer-centricity clashes with traditional approaches. Discover the challenges CMOs face in aligning brand strategies with genuine consumer connection amidst rapid technological changes. Learn how collaboration between marketing and finance can drive brand transformation. The conversation also touches on the future of agency models and the pivotal role of empathy in fostering long-term success. Get ready for insights on navigating the complexities of modern branding!
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Fake Metrics
- The advertising industry relies heavily on metrics like GRPs and Nielsen reports that don't reflect actual consumer engagement.
- These metrics create a false sense of success, as they measure potential reach instead of actual impact.
Data Silos
- Client service providers avoid transparency because their profit margins depend on controlling data.
- Agencies create black boxes around media buying, hindering true client understanding and collaboration.
Fire Agencies
- Don't be afraid to fire agencies that prioritize their own business model over client results.
- Economic downturns force companies to make tough decisions, often leading to positive change.