The Biggest Challenges for Brands Today | Ernst & Young Talk
The GaryVee Audio Experience
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Navigating Challenges in Modern Marketing
This chapter addresses the hurdles CMOs face in implementing customer-centric strategies within a rapidly changing marketing environment shaped by AI and data. It critiques the disconnect between traditional marketing methods and modern consumer behavior, advocating for a shift towards creativity and genuine consumer connection. Emphasizing the importance of aligning branding with customer experiences, the discussion explores the need for a reevaluation of success metrics to foster long-term relationships.
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Transcript
