The Importance of C-Suite Collaboration in Brand Transformation

Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at an Ernst & Young talk. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know what you thought on Twitter @garyvee

Timestamps:

3:40 - Are we thinking about campaigns or customers?

9:15 - Good for the business and good for consumers is different

14 - We live in a world where everyone optimizes around their business model

19:05 - Volume of creative matters

24:30 - Why I’ve always been practical