If You Don’t Quit, You Can’t Lose

11 snips

Dec 11, 2025

Dive into raw insights about building a brand from the ground up. Discover what it means to thrive in silence and the true cost of scaling a business. Learn why resilience is key, encapsulated in the mantra, 'If I don't quit, I can't lose.' Jasmine shares her struggles, market adaptations, and the importance of staying consistent despite challenges. She explores reframing limiting beliefs and emphasizes the value of hard work, even when it's unseen. Get inspired to embrace discomfort as a pathway to growth!

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INSIGHT

Attract Or Repel, Don't Please Everyone

A personal brand's role is to attract some people and repel others, and that's okay.
Jasmine Star says clarity of voice invites the right audience and filters out the wrong one.

ANECDOTE

Two Years In The Vacuum

Jasmine lived through a two-year vacuum where success felt gone and she doubted herself daily.
She anchored to the mantra, "If I don't quit, I can't lose," to keep showing up through uncertainty.

ADVICE

Use Short Calls To Validate Ideas

Talk with ideal clients and run short tests to learn what actually works before doubling down.
Jasmine used 25-minute customer calls to surface pressure points and launched a beta product from those conversations.

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This episode wasn’t supposed to air.

At the Wealthy & Well-Known Summit, I stepped on stage for an unfiltered Q&A about building a brand when nothing seems to be working. No keynote, no polish—just the truth.

I shared what the last two years have really looked like behind the scenes: missed expectations, pivots, and hard-won lessons in resilience, integrity, and reinvention.

You’ll hear:

What it means to build in the dark
The real cost of scaling
Why consistency matters more than confidence
How 25 Zoom calls shaped my next business move

If you’ve ever wondered, “Is it supposed to be this hard?”—this one’s for you.

Let’s ride.

Click play to hear all of this and:

[00:46] An honest behind-the-scenes look at why this recording felt too raw to release.

[01:44] Why leaning into polarity and being unapologetically bold matters more than ever.

[03:50] An exploration of what it feels like to evolve when your audience can't yet see the full picture.

[05:22] The difficult decision to give up control—and the clarity that followed.

[06:20] How a personal mantra—“If I don’t quit, I can’t lose”—became a lifeline during discouraging seasons.

[08:07] How real conversations with ideal clients led to a powerful, beta-tested business pivot.

Listen to Related Episodes:

If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.

Share this episode with somebody you think would benefit from it, and send me a DM. I would be honored to know what resonated most with you from this episode.

For full show notes, visit jasminestar.com/podcast/episode604

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