How the $197 Course Scaled

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This episode wasn’t supposed to air.

At the Wealthy & Well-Known Summit, I stepped on stage for an unfiltered Q&A about building a brand when nothing seems to be working. No keynote, no polish—just the truth.

I shared what the last two years have really looked like behind the scenes: missed expectations, pivots, and hard-won lessons in resilience, integrity, and reinvention.

You’ll hear:

• What it means to build in the dark
• The real cost of scaling
• Why consistency matters more than confidence
• How 25 Zoom calls shaped my next business move

If you’ve ever wondered, “Is it supposed to be this hard?”—this one’s for you.

Let’s ride.

Click play to hear all of this and:

[00:46] An honest behind-the-scenes look at why this recording felt too raw to release.

[01:44] Why leaning into polarity and being unapologetically bold matters more than ever.

[03:50] An exploration of what it feels like to evolve when your audience can't yet see the full picture.

[05:22] The difficult decision to give up control—and the clarity that followed.

[06:20] How a personal mantra—“If I don’t quit, I can’t lose”—became a lifeline during discouraging seasons.

[08:07] How real conversations with ideal clients led to a powerful, beta-tested business pivot.

Listen to Related Episodes:

• How to Discover Your Uniqueness and Gain the Recognition You Deserve with Rory Vaden
• How to Get the Most Profitable Leads for Your Business with Rory Vaden

If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.

Share this episode with somebody you think would benefit from it, and send me a DM. I would be honored to know what resonated most with you from this episode.

For full show notes, visit jasminestar.com/podcast/episode604

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