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The Diary Of A CEO with Steven Bartlett
Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman
Sep 30, 2022
Greg Hoffman, former CMO of Nike, shares his insights on effective team leadership and marketing strategy. He emphasizes the importance of values like empathy, curiosity, and courage in building a strong team culture. Hoffman details how paying attention to the small stuff can drive significant results. He also discusses how innovation flows from understanding the human experience and drawing inspiration beyond one's industry, using the Nike Air development story as a prime example.
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