The Diary Of A CEO with Steven Bartlett cover image

Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman

The Diary Of A CEO with Steven Bartlett

CHAPTER

Driving Innovation Through Curiosity and Collaboration

This chapter highlights the significance of innovation in marketing by drawing inspiration from outside one's industry. It shares the story of Nike Air's development and identifies essential traits such as curiosity and collaboration for successful marketers.

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