Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
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Three Guiding Principles for Genius Marketing
This chapter explores the complexities of naming products and companies in a competitive landscape, stressing the need for strategic decisions to minimize marketing expenses. It introduces three essential principles—empathy, curiosity, and courage—that underline the significance of understanding the human experience in crafting impactful marketing narratives.
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