The Science of Scaling How to Build Your MVP & Sales Playbook At The Same Time w/ Mike Gamson (Founding CRO, LinkedIn)
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Feb 26, 2025 Mike Gamson, Founding CRO at LinkedIn, dives into the game-changing connection between customer interviews and product development. He emphasizes how insights from these interviews can shape your minimal viable product and sales playbook. Gamson reflects on LinkedIn's early days, sharing lessons about a member-first mission and capital efficiency. He discusses market validation strategies and the crucial balance between product quality and effective sales efforts to drive startup success.
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Aim for Multi-Billion Dollar Ideas
- Focus only on ideas that could become multi-billion dollar businesses.
- Spending time on smaller markets wastes your startup's key resources.
MVP & Sales Playbook Link
- Customer interviews and sales playbook development share the same core best practices.
- These sales practices should directly influence your MVP design from the start.
Early Monetization Mistake
- Mike Gamson was hired at LinkedIn with the vague role of figuring out how to generate revenue.
- His early monetization idea of selling member data was rejected to protect user trust.