The Science of Scaling cover image

How to Build Your MVP & Sales Playbook At The Same Time w/ Mike Gamson (Founding CRO, LinkedIn)

The Science of Scaling

CHAPTER

Navigating Startup Strategy and Market Validation

This chapter explores the strategic decisions a startup faces in its early stages, particularly around membership engagement and data monetization. It emphasizes the importance of market validation, interacting with potential clients, and employing a structured approach for product development to ensure alignment with real needs. The discussion also highlights the critical balance between effective sales strategies and product quality in building a successful business.

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