Newsletter Operator Organic Audience Growth is Getting Harder -- Here's What's Working Now
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Jun 13, 2025 Discover effective strategies for audience growth on LinkedIn, including innovative lead magnets that convert engagement into email subscriptions. The conversation delves into the pivotal role of video content, sharing insights into overcoming production challenges and enhancing engagement. They explore successful content formats adaptable to various sectors, especially finance, while tackling the complexities of managing email lists and dormant subscribers. The hosts also discuss rebranding the podcast to resonate with a wider audience.
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LinkedIn Comment-To-Get Strategy
- Use a lead magnet post on LinkedIn that asks people to comment a word to get the lead magnet via DM.
- This "comment-to-get" strategy plays the algorithm and converts engagement into email subscribers effectively.
Conversion Challenges on LinkedIn
- LinkedIn is a tough platform for converting post engagement into email subscribers due to friction getting people off LinkedIn.
- You might only convert about half of your commenters into email subscribers, limiting subscriber growth from comments.
Audience Channels Prioritization
- Your owned audience's primary channel should be email, supported by podcast and SMS.
- Rented audience discovery is best via YouTube first, then LinkedIn, with no clear third channel.