Engaging Audiences Through LinkedIn

Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast. 

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• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Growing Your Audience on LinkedIn

02:42 Lead Magnet Strategies for Engagement

06:52 The Challenges of Email Subscriber Growth

08:07 Exploring Organic Channels for Email Signups

11:18 The Shift to Video Content

13:38 YouTube as a Growth Platform

20:04 Finding Effective Content Formats

24:51 The Long-Term Commitment to Audience Building

25:48 Optimizing Email Engagement through Base Sending Segments

30:05 Strategies for Managing Dormant Subscribers

33:52 The Importance of Email Frequency and Engagement

38:01 Rebranding and Expanding the Podcast's Focus

44:18 Exploring New Terminology for Audience-First Businesses