How I Built This with Guy Raz Men's Wearhouse: George Zimmer (2019)
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Aug 29, 2022 George Zimmer, founder and former CEO of Men's Wearhouse, shares his remarkable journey from a college graduate to the face of a multi-billion dollar clothing empire. He recounts how a pivotal trip to Asia shaped his vision for affordable men's apparel. Zimmer delves into the challenges of starting his first store in Houston, the impact of his iconic tagline 'I guarantee it,' and the eventual bittersweet departure from the company he built. He also reflects on launching Generation Tux and the emotional hurdles faced along the way.
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Early struggles
- George Zimmer started Men's Wearhouse in 1973 with his fraternity brother, Harry Levy, selling discount clothing.
- Initially, they struggled, losing money in the first two years and relying on a mechanical cash register.
Discount Suits
- Men's Wearhouse acquired Nino Cerruti suits at a discount by removing the labels.
- This allowed them to sell high-quality suits at lower prices than competitors.
Everyday Low Prices
- In the mid-80s, a bank called in Men's Wearhouse's loan, forcing them to rethink their business model.
- Zimmer decided to eliminate sales and offer everyday low prices, becoming the company's spokesperson.