
Men's Wearhouse: George Zimmer (2019)
How I Built This with Guy Raz
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The Rise of Men's Wearhouse
This chapter explores the innovative advertising strategies and cultural shifts at Men's Wearhouse, focusing on the memorable catchphrase 'I guarantee it' and its impact on brand identity. It also delves into the company's growth through unique sales techniques, product offerings, and public offering, culminating in significant expansion during the 1990s. Additionally, the chapter covers the turbulent leadership changes and personal reflections of the founder following his unexpected removal from the company.
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