How I Built This with Guy Raz cover image

Men's Wearhouse: George Zimmer (2019)

How I Built This with Guy Raz

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Foundations of Men's Wearhouse

This chapter outlines the journey of an individual transitioning from political campaign work to the apparel business, culminating in the establishment of the first Men's Wearhouse in Houston. It details the challenges faced during the initial years, including financial struggles and strategic decisions that set the foundation for the store's growth. The narrative emphasizes the innovative spirit and market adaptation that characterized the brand's early success in a competitive retail environment.

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