The Tom Ferry Podcast Experience
Database Marketing for Listing Referrals | This Week in Marketing
Mar 6, 2024
Explore the benefits of database marketing for listing referrals with insights on repeat referrals, nurturing relationships, and AI-driven strategies. Dive into ZMA vs. HVA marketing, the importance of being a knowledge broker, and the value of having an opinion. Discover how all roads lead to the agent and the key takeaways for successful database marketing.
29:35
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Quick takeaways
- Utilize ZMA and HVA strategies for personalized client interactions.
- Position yourself as a knowledgeable advisor to build trust and guide clients effectively.
Deep dives
Database Nurturing Strategy: Personalized Conversations and Value-Driven Marketing
To achieve success in real estate, agents need to focus on nurturing their database of past clients and contacts. By using strategies like the ZMA (Zestimate Marketing Alert) and HVA (Home Value Alert), agents can start conversations with potential sellers in a personalized and impactful way. The ZMA involves sharing a Zillow estimate with clients to spark discussion, while the HVA offers home value alerts with multiple value estimates to encourage engagement. These strategies highlight the importance of high-value, low-effort marketing that leads to meaningful interactions and builds trust.
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