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The Think Media Podcast
376: 3 Social Media Trends YOU Need to Know for 2025!
Jan 2, 2025
Michael Stelzner, founder of Social Media Examiner and an authority on social media trends, discusses crucial insights for 2025. He emphasizes the need for content creators to navigate changing algorithms and engagement metrics. The rise of authenticity and vulnerability in content is explored, highlighting how personal storytelling can deepen audience connections. Stelzner also delves into the transformative role of AI in marketing and the importance of adapting strategies toward storytelling for future success.
36:26
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Quick takeaways
- The changing social media algorithms are pushing creators to prioritize audience quality and deeper engagement over chasing high follower counts.
- Authenticity in content creation is increasingly vital, as audiences seek genuine experiences that foster emotional connections and community.
Deep dives
Navigating Social Media Algorithm Changes
Social media algorithms are changing, leading to declining reach and exposure for many content creators across various platforms. This shift has resulted in creators attempting to post more frequently to regain visibility, often leading to burnout instead. Platforms like TikTok have influenced how content is shown, prioritizing user interest over established subscriptions, which complicates the visibility for creators who have long invested in building their audiences. The key takeaway is that focusing on attracting the right audience is crucial, as the quality of interaction now outweighs the quantity of followers.
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