The Think Media Podcast

376: 3 Social Media Trends YOU Need to Know for 2025!

61 snips
Jan 2, 2025
Michael Stelzner, founder of Social Media Examiner and an authority on social media trends, discusses crucial insights for 2025. He emphasizes the need for content creators to navigate changing algorithms and engagement metrics. The rise of authenticity and vulnerability in content is explored, highlighting how personal storytelling can deepen audience connections. Stelzner also delves into the transformative role of AI in marketing and the importance of adapting strategies toward storytelling for future success.
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INSIGHT

Algorithm Shift

  • Social media algorithms prioritize entertaining content over posts from friends, businesses, or subscribers.
  • This shift diminishes the importance of follower counts as a success metric.
ADVICE

Target the Right Audience

  • Focus on attracting the right audience, not just a large one.
  • Prioritize engagement from those likely to convert into customers over broad reach.
INSIGHT

Authenticity Matters

  • Audiences crave authenticity and connection amidst the prevalent fakeness online.
  • Sharing raw, real stories fosters stronger bonds with your audience.
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