Business Wars Starbucks vs Dunkin - A Steamy Culture Clash | 1
Mar 2, 2020
Discover the origins of Dunkin' Donuts, where Bill Rosenberg transformed his humble beginnings into a coffee phenomenon. Uncover the fierce rivalry with Starbucks, shaped by distinct identities and consumer choices. Explore the innovative strategies that propelled Dunkin's success, including the launch of Munchkins. Dive into the Italian influence on Howard Schultz, which redefined Starbucks' approach to coffee culture. This clash of coffee giants reveals the fascinating evolution of America's love affair with coffee.
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Dunkin' Donuts Origin
- Bill Rosenberg opened "Open Kettle", the first donut and coffee shop with seats, in 1950.
- He prioritized quality coffee and offered 52 donut flavors, changing the name to Dunkin' Donuts in 1955.
Rosenberg's Coffee Focus
- Bill Rosenberg insisted on selling high-quality coffee for 10 cents, double the price of competitors.
- He used a unique drip brewing method, believing it preserved flavor better than percolating.
Early Entrepreneurial Spirit
- Rosenberg's entrepreneurial spirit was evident from a young age, making $171 selling ice chips.
- He saw the potential of donuts and coffee, leading to Dunkin' Donuts' first store opening in 1948.
