The Rivalry of Coffee Giants: Culture and Consumer Choices

A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s Finest Coffee. But in San Francisco, an enterprising immigrant from the Netherlands named Alfred Peet thinks he sells the world’s finest coffee. When two young guys from Seattle get a taste of it, coffee will never be the same. 

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