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Starbucks vs Dunkin - A Steamy Culture Clash | 1

Business Wars

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From Munchkins to Coffee Culture: The Birth of an Industry Rivalry

This chapter highlights the successful launch of Dunkin' Donuts' Munchkins, which invigorates sales and franchisee enthusiasm. It also explores the emergence of coffee culture in the U.S. through Alfred Peet's innovative roasting methods, inspiring the founding of a significant coffee shop in Seattle.

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