Modern Wisdom

#216 - Matthew Kobach - Evolution, Meaning and Managing The NYSE's Social Media

Sep 3, 2020
Matthew Kobach, a savvy content strategist known for transforming the NYSE's social media approach, dives into fascinating topics. He discusses evolutionary signaling and psychology, linking ancient wisdom to modern social media strategies. Kobach shares insights on managing emotional responses, the dynamics of online dating profiles, and the unpredictable intersection of finance and social media. He also explores the impact of pride and self-deception in relationships and emphasizes the importance of authenticity and clarity in communication.
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ADVICE

Social Media Consistency and Focus

  • Be consistent on social media and tweet at least once daily.
  • Focus your content on a specific niche to attract a dedicated following, like a TV channel with consistent programming.
INSIGHT

Evolving Social Media Tactics

  • Early social media growth hacks are now ineffective due to algorithm changes and new platforms.
  • Direct, concise tweets about what works and what doesn't work on current social media resonate with audiences.
ADVICE

Leveraging Ancient Wisdom

  • Apply ancient wisdom and philosophical principles to modern problems, including social media.
  • Timeless advice resonates because fundamental human challenges remain constant.
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