Matthew Kobach, a social media expert with a PhD in predicting social media usage and experience with the New York Stock Exchange, shares his expertise on marketing, branding, and social media in 2023. The podcast covers the power of social media in the food industry, the underdog mentality of local pizza shops, executing quickly and learning from mistakes, managing work-life balance and stress, and the importance of curating one's Twitter feed and embracing serendipity.