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The Undefeated Underdogs

Matthew Kobach - A masterclass on how to do marketing, branding and social media in 2023!

Oct 11, 2023
Matthew Kobach, a social media expert with a PhD in predicting social media usage and experience with the New York Stock Exchange, shares his expertise on marketing, branding, and social media in 2023. The podcast covers the power of social media in the food industry, the underdog mentality of local pizza shops, executing quickly and learning from mistakes, managing work-life balance and stress, and the importance of curating one's Twitter feed and embracing serendipity.
01:07:28

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Creating content with big ideas that can go viral is crucial for brands to make a significant impact.
  • Embracing failure as an opportunity for learning and growth is essential in content and marketing campaigns.

Deep dives

Creating Viral Content and Taking Big Swings

The podcast episode emphasizes the importance of creating content with big ideas that can go viral. By taking risks and avoiding boring or uninteresting content, the speaker believes that brands can create something special and unique, which can have a significant impact. The focus is on optimizing content to grab the audience's attention and make them want to share it with others.

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